タイはスマートフォンの普及率が高くSNSの影響力が高いです。そこで影響力のある有名人に日本に来てもらい体験をSNSに載せてもらうことで宣伝効果をねらっているという記事です。読んでみてください！
By: Jere Samuli PerttulaJapan tourism pinning hope on Thai bloggers
Starting this fall, influential bloggers including fashion models will be invited to visit some of Japan's most popular tourist spots at the invitation of local companies and municipalities, and share their experiences on social networking sites and in e-books. The project is supported by subsidies from Japan's Ministry of Economy, Trade and Industry.
http://asia.nikkei.com/Life-Arts/Japan-Trends/Japan-tourism-pinning-hope-on-Thai-bloggers